Wibra, which was declared bankrupt on Thursday, is allowed to restart with a smaller number of stores. But it will be difficult to survive (again), experts say. The chain has not shaken off its marginal image. “We unabashedly wear a Primark T-shirt, spray cheap Zeeman perfume and drink Cara Pils, but we don’t want to be seen with a plastic bag from Wibra.”
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Wibra’s garish red-yellow letters seemed to disappear from our shopping streets. The Belgian branch of the Dutch textile and household goods chain put the books down on Thursday. One day later …
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