After Shake Shack Thailand or Shake Shack Thailand was launched to the media. and a group of Thai influencers began to be of interest to a wider audience In which Shake Shack Thailand’s social media began to have continuous followers. Until the evening of March 26, Instagram or IG has posted a total of 44 promotional images and has almost 3,000 followers, about 4,000 people on the Facebook page after opening the page since 4 January 2023
Shake Shack’s marketing plan in Thailand still uses marketing strategies that appeal to Thai consumers. With a menu that uses Thai ingredients to present a menu that has a Thai identity, Shake Shack Thailand Social uses the words Bangkok style Thai and City Shake as a special menu for Thailand, including Pandan Sticky Rice Shake, vegetarian sticky rice milkshake. Pandan Lily and concrete menu CentralSwirled vanilla frozen custard mixed with caramel sweet fish sauce, Coconuts About You vanilla frozen custard mixed with fragrant coconut milk and Shack Attack, intense chocolate concrete. At this menu in collaboration with After You. Famous bakery brand that Thai people love. Let’s create brownies for Shake Shack.
Ready to reaffirm the brand’s position in helping the community by taking 5% of sales from the Coconuts About You menu to support the Equitable Education Fund (FOR).
Recently, in social media, Shake Shack Thailand also promotes hand-woven fans. From the Ban Phraek community in Ayutthaya, Shak Shack Thailand, work closely with community leaders to support and play a part in helping to preserve this valuable handicraft.
On the day of the official launch, the first 100 people will receive a gift set that includes a tote bag, T-shirt and hand-woven fan, and the next 400 people will receive this limited edition fan or a limited edition. this
