Company Telenor Montenegro at the end of last year, it had 333 thousand subscribers, thanks to which it earned 44 million euros last year, in terms of over 1.1 billion crowns. Operating profit (EBITDA) for the same period reached 16 million euros, in terms of approximately 411 million crowns. The sale price in such a case is usually about ten times EBITDA, calculated by a merger expert who did not wish to be named. According to him, the value of the transaction will be in units of billions of crowns.
“Our business strategy is focused on markets with significant growth potential and a certain weight within our portfolio. We therefore decided to sell Telenor Černá Hora to a company that has a long-term interest in further developing the mobile operator, “said Marek Sláčík, Executive Director of PPF Telecom Group. Last year, the market in Montenegro represented only one percent of the operating profit (EBITDA) of the entire PPF Telecom Group.