Positioning in marketing – Autour de l’Image

Good marketing positioning is one of the keys to your company’s success. That’s what You unique and attractive to Their customers power. This way you can capture and retain a maximum of prospects and such Increase your sales.

Your choice of commercial positioning also helps build yours Brand identity at. It guides all the actions and decisions you will make as part of your B2B marketing and communication strategy. In particular, it is a crucial factor in adjusting your four levers Marketing-Mix (4Ps):

• price: Price of your product or service, possible discounts, payment terms …
• product(Product): Properties, ranges, manufacturers …
• Communication (Promotion): Advertising material, media, sales promotion …
• Distribution (placement): Catchment area, sales channels, etc.

A strong and clear positioning binds your sales teams and ensures a consistent message at the different contact points of your brand: website, social networks, advertising, fairs, physical points of sale, etc.

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