PepsiCo decided to abandon advertising with TV presenter Regina Todorenko and stop the media campaign with her participation. This was announced by PepsiCo Communications Director in Russia Alexander Kostikov, transmits 360 channel.
The company made this decision after Todorenko said about domestic violence. Earlier in an interview with PeopleTalk TV presenter statedthat women themselves are responsible for becoming victims of violence. “And what have you done so that he does not beat you?” – she said.
For PepsiCo Todorenko advertised J7 juice. The company took off the air of advertising with its participation, and also changed the design of social networks. “Breaking the contract is a legal procedure that takes some time, so it’s premature to speak now. But, of course, we will return to this, ”Kostikov commented on the next steps.
According to him, Todorenko’s statements do not correspond to the values of the company and its brands, PepsiCo opposes violence in any form.