Eric Chan / Engadget Chinese
was picking up a few days ago Inverse During an exclusive interview, Carl Pei, the founder of Nothing, revealed that the Nothing Phone 2 they will launch next will be morefirst generation product“More advanced”, and software will be an aspect of its “primary focus”. Commenting on the relationship between the existing Phone 1 and Phone 2, Pei Yu said: “In the past seven to nine years, mobile chips have really been strengthened. That’s why I will avoid calling Nothing Phone 2 Flagship phone, because it will make people feel funny that Phone 1 is not a flagship. Among the products under Nothing, Phone 1 is a very important flagship in terms of our own attention. That’s why I choose “Advanced” This term is used to describe the Phone 2, which is a more advanced upgrade product, but it is as flagship as the Phone 1.”
At the same time, Pei Yu also confirmed that the Nothing Phone 2 will enter the US market later this year, and the company will make this a top priority for this year. “We’re excited about the U.S. market because it’s a big country,” Pei Yu said. “If you look at ourearphoneIf you look at the sales situation, you will find that about one-third of them come from the United States. If we don’t launch the phone in the United States, we may lose a third of our sales. “
In Pei Yu’s view, the decline in the overall sales of the smartphone market means that the US market will welcome innovative and fresh products. “From a business standpoint, Apple and Samsung shouldn’t go down a very niche route or try something completely different because that could alienate them from their existing users. Small companies like us can come in and try to do that. Something different, it’s not that we’re smarter or they can’t do it, it’s just that it doesn’t make sense for them to do it.”
The reason why Nothing did not sell its first-generation mobile phones to the United States in the past was mainly due to its inability to meet the compliance and functional integration requirements of local telecom operators. “When you make a mobile phone for the United States, you need to cooperate with the telecom provider for certification and integrate some of their functions into your operating system.” Pei Yu said, “Nothing didn’t have the resources to do these things before, but now we We have.” Since its founding in 2021, Nothing’s staff size has increased from 200 to 400. With such a foundation, it is indeed time to challenge the US market.
