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Peer Seduction and Price of Cigarettes Influence the Prevalence of Child Smokers

This research is motivated by Basic Health Research Data (Riskesdas) which shows the prevalence of smokers aged 10-18 years has increased from 7.2 percent in 2013 to 9.1 percent in 2018.

“If the conversion of numbers to this population could be millions.”

When viewed from the price effect, it is found that prices have a negative and statistically significant effect on the National Socio-Economic Survey (Susenas) and negative but very small on the data of the Indonesia Family Life Survey (IFLS). These data show, the more expensive the price of cigarettes, the less chance children will smoke.

“In essence, there is a dominant thing here that the price has a significant effect. This means that the more expensive the cigarette is, the smaller the child will smoke. “

“Effect by age, peer effect is more dominant than price effect for early childhood (SD and SMP). Conversely, the price effect is more dominant than the peer effect for adolescents (SMA). “

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