Spanish Luxury Brand Paris/64 Lands First International Boutique in New York City
NEW YORK, November 27, 2025 – Paris/64, the acclaimed Spanish fashion house, will debut its first international retail location in New York City this December, marking a pivotal expansion for the brand. The 160-square-meter boutique will be located at 465 Broadway in the vibrant SoHo neighborhood.
this strategic move underscores Paris/64’s growing international ambitions and solidifies its foothold in the U.S. market, currently generating 35 percent of the company’s global revenue. The New York store represents more than a year of dedicated effort from a team exceeding 50 individuals, and signals the beginning of a broader global rollout, with planned openings in Paris and Tokyo on the horizon.
The SoHo space is designed to fully embody the brand’s core tenets of understated elegance and meticulous craftsmanship. Visitors can expect an immersive experience characterized by premium materials, refined aesthetics, and a welcoming ambiance.
“New York is a dream come true,” stated José María Pozas,CEO of Paris/64. “The prospect to establish a presence in a city renowned for both fashion and creativity has been an incredibly inspiring challenge.”
The launch in New York is a key component of Paris/64’s international growth strategy, positioning the brand for increased visibility and accessibility to a wider global audience.
