Orell Füssli introduces “Fair Friday”

“On ‘Fair Friday’ we give customers the opportunity to donate their 20% discount for the first time and thus support Caritas projects against increasing poverty in Switzerland. Alternatively, as in previous years, they can benefit from a 20% discount on their purchases on Black Friday, ”says Christine Roth, Head of Marketing & Communication at Orell Füssli Thalia AG.

The amount collected will be used for people affected by poverty in Switzerland. The donation opens the way out of poverty for those affected and enables social participation. For customers who choose the discount and still want to donate something, there are also donation kiosks in all Orell Füssli bookstores. «Our customers should decide for themselves whether and how much they want to donate. So instead of the 20% donation – or in addition to it – you can also put something in the till. Thanks to a Twint code, this will also be possible cashless in all of our branches and in our online shop, ”continues Roth.

The “Fair Friday” campaign was launched in 2018 by the French-speaking bookseller Payot. There, customers can round up their invoice amount and donate the difference to Caritas. “Orell Füssli is always committed to social projects, such as promoting reading in Switzerland. We are all the more pleased that we have a committed partner in the largest Swiss bookseller who is now bringing the ‘Fair Friday’ to German-speaking Switzerland this year, “says Hugo Fasel, Director of Caritas Switzerland.

Further information on the campaign is available at orellfuessli.ch/fairfriday and fair-friday.ch.

About Orell Füssli Thalia AG

Orell Füssli Thalia AG is an operationally independently managed bookselling company based in Zurich and employs around 700 people. Bookshops and orellfüssli.ch are operated under the umbrella brand “Orell Füssli”. In addition to Orell Füssli bookstores, Orell Füssli Thalia AG also owns Stauffacher and ZAP as well as Delivros Orell Füssli AG, which operates in the B2B sector. The company is a pioneering omnichannel provider in the Swiss book trade and, with 36 branches, the market leader in German-speaking Switzerland.

About Caritas Switzerland
The aid organization Caritas Switzerland prevents, alleviates and combats poverty in Switzerland and in 20 countries worldwide. Together with the network of regional Caritas organizations, Caritas Switzerland supports people who are affected by poverty in this country: families, single parents, the unemployed, the working poor. An extensive relief campaign is currently underway for people who have lost their livelihoods in Switzerland and in poor countries in the south as a result of the Corona crisis. www.caritas.ch

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