Ontinyent helps the companies of the Sanitary Textile Cluster to develop a marketing plan for products in the sector

Within the agreement promoted by the Ontinyent City Council and the ATEVAL association, for the development and consolidation of the Sanitary Textile Cluster, the city hosted this Tuesday the first of two days of a new specialized workshop for these companies. This is a technical conference that will be trained in the development of a personalized Marketing and Communication Plan, which will take place in two days on June 29 and July 6, and which includes individualized strategic tutoring for each participant.

The Councilor for Economic Promotion, Pablo Úbeda, highlighted the interest of a training workshop “that will allow companies to position themselves and differentiate themselves in the market in the long term, and which has an important advantage in individual mentoring that will allow the development of the marketing plan and communication of each company, focused on hygienic, sanitary products and PPE’s. In this way, at the end of the workshop and the tutoring, each participant will not only have learned to make a Marketing Plan in the new sector, but they will have been able to carry it out, ”he pointed out.

The workshop is given at the ATEVAL headquarters by Luis Ortega, from the BE23 Marketing strategic marketing and business development consultancy. Among the questions that are dealt with in the theoretical part are sections of external and internal analysis; definition of the corporate objective and strategy; definition of key areas; choice of actions to be carried out; budgeting or planning and control of actions.

It should be remembered that the holding of technical conferences is one of the four main lines of action of the plan to promote the Sanitary Textile Cluster, which also includes the creation of a technical office to support Ontinyent companies that have the will to reconvert their production or part of it to the manufacture of sanitary material or PPE; a trip to the Dusseldorf Medical Fair, the world’s leading trade fair for medical technology, in order to organize participation as exhibitors from Ontinyent companies; and consulting support for the implementation of the ISO 13485 quality standard and the CE marking.

Pablo Úbeda highlighted the importance of promoting the Sanitary Textile Cluster that the City Council and ATEVAL are carrying out “for everything that boosts the maintenance of jobs in the area and also reduces the dependence of other countries on materials such as masks, gowns, protective equipment or elements for disinfection of materials and people, to avoid shortages such as those experienced in 2020, “he concluded.



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