Posted by Heba El-Sayed
Friday, March 24, 2023 08:00 AM
Push the integration of OpenAI technology into the proprietary Bing for Microsoft People to the search engine underutilized it and helped it better compete with market leader Google in page traffic growth, according to data from analytics firm Likeweb.
Data through March 20 showed that page visits on Bing rose by 15.8% since Microsoft unveiled its version of Bing. with artificial intelligence On February 7, that compared to a drop of nearly 1% for the Alphabet-owned search engine.
The numbers are an early sign of the lead the Windows maker has taken in its fast-moving race with Google for dominance of generative AI, thanks to the technology behind ChatGPT, and underscore a rare opportunity for Microsoft to make a breakthrough in the 120-plus billion-plus search market. dollars, where Google has been the dominant player for decades with a share of more than 80%.
Jill Luria, an analyst at DA Davidson & Co, said he expects Bing to gain market share in search over the coming months, especially if Google continues to delay incorporating generative AI into its product.
While Bing AI has been available to most users around the world since February, Google only started the public release of its chatbot Bard on Tuesday.
“Bing has less than a tenth of Google’s market share, so even if you convert 1% or 2% of users, it would be materially beneficial to Bing and Microsoft,” Luria said.
Bing app downloads also rose eight times globally after the integration of artificial intelligence, according to application research firm Data AI. The data showed that Google search app downloads fell 2% in the same period.
Some analysts said Google, which in the early 2000s unseated then-leader Yahoo to become the dominant search player, could weather early setbacks to maintain its lead.
“Google’s ranking algorithm can have a competitive advantage over its competitors,” said Young Jae-jeong, an analyst at Mirae Asset Securities in South Korea, referring to how Google’s algorithm helped it beat Yahoo’s search engine.
