Three months after the approval of the Assembly of the FC Barcelona the sponsorship contract with Spotify for the men’s and women’s football first team jersey and the ‘naming rights‘ of the Camp Nou, the Swedish company will receive a wide visibility in the day to day of the club and also inside and outside the Stadium. Although the club took refuge in the confidentiality requested by Spotify Not to reveal the figures, the total agreement amounts to 435 million: 57.5 + 2.5 variables for four seasons (2022-26) for the front of the men’s and women’s shirts, five for three years (2022-25) for the chest of the training clothes, five per year during the four years of work at the Camp Nou (2022-26) and 20 for the following eight (2026-2034).
Such investment at so many levels is already having an impact on the streets in the official kit that has been sold since June 3, although by the end of next week the Barça club has organized itself to replace all the advertising of Rakutensponsor from 2017 to 2022, for that of Spotify. The main façade of Tribuna will be the most visible place, as well as the second stand of Gol Nordwhere the name of the Japanese company is written between the seats.
Among the advertising assets established in the contract there is also a preferential location on the lawn of the Stadiumwhich as of July 1 will be officially called Spotify Camp Nou. In the Gamper on August 6 against Roma, the perimeter advertising of U-television will be released and when the preseason starts on July 4, it will be everyday to see the players with the logo of Spotify in the clothes now Xavi Hernandez surrounded by the hallmark of the firm with the omnipresent green color along with everything Blaugrana. Also at Camp Tito vilanova and the Stadium Johan Cruyff The company’s emblem will be there, in communication with Barça to activate a digital campaign in July with the start of a new era with their alliance.
In parallel, the FC Barcelona is in contact with the leaders of Spotify to square agendas and make a launch of the agreement that will link him with the club for at least 12 years. The idea is to make a presentation at Can Barça in which they are present Joan Laporta y Daniel EkCEO and co-founder of Spotify in 2006, who has seen his dream of being closely linked to a great football club come true after trying to buy Arsenal in 2021.
waiting for the discounts
In his speech on April 3 in the Assembly, Juli GuiuVice President of Marketing of Barça, reported that “the aim is to offer members and supporters club discounts on both premium and family subscription plans with unique experiences”. He later clarified that “it will not be free for members but talks are being finished with Spotify to define the advantages. After three months, it remains to be seen when these discounts will be announced, the term and the percentage on the platform, which from September will already have an application in Catalan, as requested by FC Barcelona in the negotiations
read also
–
