Boosting Revenue and Engagement

Athens, ohio – Ohio University Athletics is doubling down on its commitment to fan engagement and revenue generation by expanding its relationship with Learfield, a prominent media and technology company in the collegiate sports arena. The enhanced collaboration introduces Learfield Amplify, a strategic move designed to elevate ticket sales, bolster development efforts, increase stadium attendance, and considerably enhance the overall fan experience.

The partnership aims to capitalize on the momentum of recent athletic successes. We are excited to expand our partnership with Learfield by adding the Amplify team. This grows our ticket sales capabilities and enhances the customer service we can provide to our fans, said Julie Cromer, Director of Athletics. She further emphasized the timing of this expansion, stating, Coming off the best three-year stretch in Ohio Football history, fan engagement continues to grow for all of Ohio Athletics. Learfield Amplify will help us better serve Bobcat fans and draw larger crowds to support our student-athletes.

On-Campus Team and Strategic Solutions

A dedicated on-campus Amplify team, comprised of Adam Collier and rielly Herold, will work directly with Ohio Athletics.Their primary focus will be on developing strategic solutions encompassing:

• ticket sales and services
• Fundraising initiatives
• Premium seating options

Moreover, Amplify will collaborate closely with paciolan, a digital ticket and marketing platform provider, to refine digital marketing campaigns and leverage data analytics for more effective targeting and revenue optimization.

Sarah Davis, senior Vice President of Learfield Amplify, expressed enthusiasm about the partnership’s potential. the Ohio Athletics team has done a remarkable job building a passionate fanbase. By integrating Learfield Amplify’s resources, we’re helping the Bobcats to unlock new revenue streams and strengthen fan engagement across all their programs, she stated. Davis also highlighted the long-term vision, adding, As Ohio’s needs evolve, we look forward to further strengthening our partnership and ensuring our services continue to support their success.

A complete Partnership

The addition of Amplify builds upon Ohio University’s existing relationship with Learfield,which includes:

• Learfield’s flagship multimedia rights division
• Licensed merchandise agency CLC
• Digital ticket and marketing platform Paciolan
• Digital solutions leader SIDEARM Sports

This comprehensive partnership aims to create a unified approach to engaging fans,donors,student-athletes,and brand partners. By leveraging the extensive fan data infrastructure available through Learfield, Ohio Athletics will be able to more effectively target Bobcat fans and maximize revenue opportunities.

About Learfield Amplify

Learfield Amplify supports over 40 collegiate athletic departments, professional sports teams, and related organizations nationwide. With over 200 on-site sales personnel, the company delivers comprehensive revenue solutions across ticketing, development, premium sales, and seatback businesses. Through staff development, expertise, and fan engagement, Learfield Amplify helps teams increase revenue and adapt to the evolving sports industry landscape.

FAQ: Ohio University & Learfield Amplify

• What is Learfield Amplify?

  Learfield Amplify is a division of Learfield focused on increasing revenue for sports teams through ticket sales,fundraising,and fan engagement.

• What will Learfield Amplify do for Ohio University?

  It will enhance ticket sales, boost fundraising, improve the fan experience, and increase stadium attendance.

• Who is on the on-campus Amplify team?

  Adam Collier and Rielly Herold.

• What other Learfield companies does Ohio University work with?

  CLC, Paciolan, and SIDEARM Sports.