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Douyin star territory has added a new trump card! On January 27th, Hong Kong superstar Andy Lau officially announced that he will be stationed in Douyin. This will be the world’s first Chinese social account in the 40 years since his debut. This means that in the future on Douyin, fans will not only see classic scenes such as “Give me a chance, I want to be a good person” are reinterpreted; they will hear classic old songs such as “Seventeen” and “Secretly Fascinated” Be given youthful vitality; will also see a more comprehensive, three-dimensional, and more real Andy Lau!
“Evergreen Tree in Entertainment Circle” Andy Lau announced that the stationed strength “breaks the circle”
As an “evergreen tree” in the Chinese-speaking entertainment industry, Andy Lau has countless works in the 40 years since his debut. With fans all over the world, it is hard to find a ticket for the annual concert. But unlike the situation where most celebrities now have a platform to communicate and communicate with fans, Andy Lau has never opened any Chinese social accounts before! Although fans called him from time to time to open a social account to share life details, he also said that he is a person who doesn’t even like talking on the phone. He doesn’t know how to speak only with words and without the temperature of contact. “If you speak, I must face-to-face so that he can feel my emotions. Therefore, I prefer to communicate with fans through movies.” And this time, he decided to set up his first Chinese social account on Douyin, perhaps because of his fancy. The video presentation of audio has the empowerment of “face-to-face” communication. He can express his emotions through the video, and he can also see the emotions of fans through the video. In addition, the direct presentation of the picture is naturally suitable for the head star’s vision of broadening the fundamentals of fans and enhancing the stickiness of fans, compared with pure text.
The number of fans stationed in 10 hours exceeds 6 million Douyin may become a new generation of “video circle of friends”
The first video of the entry is one of the classics “Infernal Affairs” rooftop famous scene! I believe anyone who has watched this movie is most impressed by the confrontation between Andy Lau and Tony Leung on the rooftop: “Give me a chance, I want to be a good person.” Before 40 years of debut, I did not open a social account because Andy Lau did not. Must choose! After all, the text is too cold, even if there are fans leaving a message, he can’t let him see the true emotional state of the fans. But now it’s different. On Douyin, he can use video to convey emotions. You can have video interaction with netizens. So Andy Lau also said: Now I want to open Douyin! According to the data, the video was released only 10 hours ago and received nearly 5 million likes, and Andy Lau’s personal account has more than 6 million followers. The topic #刘德华天台名景 was challenged to be on the TikTok hot list TOP1. Netizens said, “Hua Tsai is still so handsome!” “We finally waited for Hua Tsai!” “We must pay attention to the king!”
Obviously, entering 2021, short video and live broadcast have become the new infrastructure of star ecology. According to official data, more than 3,000 celebrities including Angelababy, Zhao Liying, Zhang Ziyi, Deng Ziqi, Cai Xukun, Eason Chan, etc. have all settled in Douyin. And their presence is not simply for promotion and daily business. More and more celebrities are more willing to use the Douyin platform as a “video circle of friends” to show their true self and interact with fan groups. Through these videos, fans can see the daily life of “deified” celebrities, and they can also feel the celebrities’ true feelings. If you actively participate in interaction, leave a message, and shoot the same style, you may be flopped by celebrities, which will shorten the distance between “star fans”, and the social gameplay will also change imperceptibly.
There is no doubt that Douyin’s star content ecology is becoming more and more perfect. Stars choose Douyin. First of all, Douyin has cross-layer user traffic, which can provide a steady stream of motivation for artist support, help artists break the circle and enrich the fan circle. Secondly, a short video has millions of likes, a live broadcast has been watched by millions of people, and a hot list has reached hundreds of millions of users. It can be seen that the ability of Douyin to amplify the value of traffic for celebrities is extremely impressive. of.
Looking at it this way, this time Douyin and Uranus superstar Andy Lau is also a “two-way rush” between the platform and the star. Tik Tok can use Andy Lau’s works and influence to bring richer content to users and attract more users with different preferences to become platform fans. This is a further step of its star strategy. Andy Lau can also use Tik Tok to bring Its own shining points continue to enlarge, walk into the daily lives of more users, and more directly touch the hearts of the audience, so that the value of personal IP continues to upgrade. As a youthful memory of a generation, Andy Lau opened his first social account and set up his account on Douyin. Perhaps it will be a brand new event for the previous generation of Uranus superstars and the cultural and entertainment industry whose traditional publicity channels are gradually declining. Change. What will happen in the future? let us wait and see. (Liu Yi)
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责编：张晓荣 ]
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