“NVIDIA May Subsidize RTX 4070 Graphics Card by $50, Potentially Dropping Price to $549”

▲ RTX 4070 is priced at $549. (Picture / flip from NVIDIA official website)

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Reporter Lou Wanling / Comprehensive report

This month, NVIDIA launched the new Ada Lovelace graphics card GeForce RTX 4070. The official suggested retail price is $599. This time, the new card seems to be in sufficient supply, without the obvious premium, hype, and even some models. Below the official suggested retail price.

According to TomsHardware reportdue to the poor market environment and previous sluggish sales in the past few months, NVIDIA has discussed with partners, intending to discount $50 per graphics card, so it can be found that many GeForce RTX 4070 graphics cards have seen price cuts recently. If the rumors are true, The original official suggested retail price will be equivalent to a disguised drop to $549.

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According to internal sources from Wallossek, it is not easy for other AIB partners to make the RTX 4070 more attractive by reducing the price. According to sources, the problem seems to be the graphics cards that AIB buys from NVIDIA and the chips they carry. The price of the group, currently NVIDIA has provided AIB partners with $50 back, as well as discounts on future orders, leaving room for them to breathe.

As far as the status quo is concerned, AIB partners will not immediately reflect the $50 price cut on consumers. It is rumored that NVIDIA intends to launch the GeForce RTX 4060 Ti ahead of schedule in May. Obviously, some AIB players may adopt a rapid price reduction strategy to avoid inventory pressure. , or use various methods to reduce the cost of RTX 4060 Ti.

In short, due to NVIDIA’s feedback to partners and AMD’s influence, the price of RTX 4070 may drop to $549. Although the specific price may be affected by various factors such as market competition and product demand, players can pay close attention to the price of RTX 4070 Changes to buy at the right time, I wish everyone can buy embarrassing graphics cards.