For no one is a secret that one of the great strategies that have allowed Facebook to maintain relevance in the market despite the arrival of more and more competitors to the market has been to copy and, in various cases, improve what has been effective for its rivals.
The strategy of copying his rivals has led Mark Zuckerberg to occupy a privileged place among the richest men in the world right now.
Although this practice has generated all kinds of controversy, the reality is that for the founder of Facebook it has resulted in a plan that has delivered great benefits for years.
The CEO of Facebook accepted something that everyone knew, but could not confirm: “It has certainly adapted features that others have led.” This in response to a direct questioning about the acquisition of Instagram and a series of emails that allegedly reveal the intentions of buying the app in order to “move faster”, to “prevent competitors from establishing themselves.”
This practice has been especially visible in recent months with the consolidation of TikTok and the threat it poses to both Facebook and Instagram.
The best example has been given by Reels. This is nothing more than short videos that are displayed vertically with the possibility of adding filters of all kinds.
This tool arrived in the middle of last year, despite the fact that the Reels project has been being tested since 2018 when it was implemented in Brazil, later in France, Germany and India, a country that banned the operation of TikTok, dealing a severe blow to the Chinese social network, as this was the country that downloaded the ByteDance app the most.
For more than one specialist, this movement was a response to the unparalleled growth of TikTok, a platform that simply seems to not stop growing.
With a first arrival on Instagram, now reel will begin to reach the rest of the platforms of the Zuckerberg empire where possibilities for Facebook and WhatsApp have already been shown.
This was only the beginning and the replications in other functions as well as in other aspects of design have not been long in coming.
The truth is that it is now possible for TikTok to gain a break from this dynamic. And it is that the eye of what is known as the largest social network in the world now seems to be on a platform that has also gained special popularity. We are talking about Clubhouse.
We are talking about an audio-based oscillating network that has managed to conquer the market with growths never seen before.
This new platform is focused exclusively on audio and discovers itself as “a new type of voice-based social product that allows people from all over the world to speak, tell stories, develop ideas, deepen friendships and meet new people. new and interesting all over the world ”.
The application was founded by Paul Davidson and Rohan Seth and, although until May of last year it had just 1,500 subscribers worldwide, it now has more than 600,000. This growth has led analysts to believe that the Clubhouse is worth $ 100 million.
With these figures, there have been many platforms that have sought to replicate what is now positioned as a new communication option.
At the beginning of last February, Twitter announced that it is already working on Space, a new function that will allow users to grow group chat rooms where they can communicate with other users through voice messages.
Now Facebook is the platform that has begun to test a function similar to Clubhouse, within Messenger.
The information came from the hand of reverse engineering expert Alessandro Paluzzi, in such a way that users could choose between one or the other without having to switch to Messenger.
These new Salas They would be divided into three options: Live Audio Rooms, which anyone could attend as a listener on Facebook, Private Audio Rooms and Private Video Rooms, as can be seen in the images shared by Paluzzi.
Although this function is in a testing phase, it is interesting to see how once again Facebook is taking the best of its competitors to adapt to trends, and what remains in doubt is the ability of the large social network not to be a simple a follower, but an innovation leader in this regard.
– Alessandro Paluzzi (@ alex193a) March 23, 2021