Jakarta, CNBC Indonesia – The King of Mobile (HP) RI is currently occupied by Xiaomi. The brand beat Vivo, Oppo, and Samsung in the second quarter of 2021.
This is the first time the company led by Lei Jun has controlled the Indonesian HP market from the shipping side. Research from the Counterpoint agency in the second quarter of 2021 said that mobile phone shipments in Indonesia increased by 28 percent compared to the previous year.
The driving factor is the offer on Eid al-Fitr and the launch smartphone new. The lower base in the first quarter of 2021 also fell, resulting in higher growth in the second quarter.
Counterpoint analyst Paula Ruth says strong growth in shipments smartphone in the second quarter was driven by an early recovery in consumer spending. “Thanks to pent-up demand and Eid celebrations, combined with adoption smartphone faster,” he said in a written statement quoted on Sunday (10/10/2021).
Counterpoint mentions smartphone The best-selling Xiaomi is the Redmi 9C, Redmi 9A, and POCO M3. Vivo has Vivo Y12s, Vivo Y1s, and Vivo Y20s phones. Oppo has the Oppo A54, Oppo A15 and Oppo Reno 5 5G phones.
“Xiaomi’s success in this quarter was due to its popularity for ‘best value for money’ products, strong online presence, relatively lean inventory management, and global component shortage, which forced competitors like Samsung to prioritize specific markets,” said Glen Cardoza Senior Analyst. .
As a result of the pandemic, consumer preferences in Indonesia have shifted more towards smartphone affordable and purchase online. Where this preference aligns with Xiaomi’s strong points.
Apart from leading the delivery smartphone overall in Indonesia, Xiaomi also tops sales online. The brand grabbed about a 30% share during the quarter.
The following is a list of the rulers of the Indonesian mobile phone market in the second quarter of 2021, according to Counterpoint:
Xiaomi (26% market share)
Vivo (21% market share)
Oppo (20% market share)
Samsung (13%market share)
Realme (11% market share)
Others (9% market share)
(boss / boss)