Not Samsung Bro! This is the best selling cellphone brand in the Indonesian market

Jakarta, CNBC Indonesia – Throughout 2020, producers smartphone from China, Vivo and Oppo are the leaders in the mobile market in Indonesia.

Canalys data in the fourth quarter of 2020 noted that Vivo managed to dominate smart phones in Indonesia in terms of shipping (shipment). Vivo market share reaches 25%, second place is Oppo with a market share of 24%.

This makes Indonesia a tight battleground for Vivo and Oppo. Meanwhile, Samsung from South Korea has found it increasingly difficult to catch up with the two Chinese phones.

In the last quarter of 2020, Oppo recorded a 9% decline in growth, while Vivo was stable, aka 0%. In the third quarter of 2020, Oppo was ranked first, followed by Vivo as quoted on Thursday (11/2/2021).

The next rank in order is Xiaomi with 15% market share, Realme 15% and Samsung 14%. Another interesting thing is that Realme is back in fourth place, shifting Samsung.

In the fourth quarter of 2020 delivery smartphone Samsung in Indonesia fell 45% and was ranked fifth. In fact, in the third quarter of 2020, the market share reached 15% and was ranked fourth with a decline in shipment growth smartphone fell 34%.

“We believe that Realme’s products and marketing strategies have been effective during this difficult time,” said Paslon Yi, Marketing Director of Realme Indonesia in his official statement, Thursday (11/2/2021).

[Gambas:Video CNBC]

(bag bag)


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