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No more (small) Nutella at Colruyt | Instagram VTM NEWS

The racks only contain 900 gram jars, and none of 400 grams. Experts speak of a boycott to put pressure on rising prices, because traditionally supermarkets now negotiate prices for next year. If it depends on the producers, they will rise anyway because they themselves have to pay more for energy, raw materials and transport.

Nutella is a product that supermarkets have little profit margin on, but it is symbolically important because it is such a well-known product.

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