Nike (NKE) Reports Q1 2026 Earnings,Signaling Potential Turnaround Under New CEO
BEAVERTON,OR – September 26,2025 – Nike,the world’s largest sneaker company,today reported its fiscal first-quarter 2026 earnings,offering a glimpse into the progress of new CEO Elliott Hill’s strategic overhaul. The results come as Nike navigates a challenging consumer landscape marked by choppy spending and increased competition.
Nike reported earnings per share of 27 cents on revenue of $11.0 billion, aligning with consensus estimates from LSEG. The report arrives after a period of restructuring aimed at reigniting innovation and reclaiming market share.
The company signaled that the financial impact of its recent restructuring efforts is expected to lessen in upcoming quarters. Executives highlighted improvements in inventory position and a renewed focus on strengthening relationships with wholesale partners, having recently resumed direct sales on Amazon for the first time as 2019.
Hill, who took the helm replacing John Donahoe, has spearheaded a realignment of Nike’s corporate structure, shifting teams back to a sport-specific segmentation – a move intended to address criticisms that a previous focus on consumer demographics (women’s, men’s, and kids) led to lost ground in key categories like running.This restructuring included a workforce reduction of approximately 1% of corporate staff, with most employees transitioned into new roles by September 21st.
“Clearing through stale styles to make way for innovative products is crucial to Nike’s efforts to grow again and take back market share,” the company stated in previous communications.
investors are keenly watching the performance of new product lines, including the recently launched nikeskims activewear collection, a partnership with kim Kardashian’s shapewear brand.The line officially launched last week, after a delay from its original spring release date, and early performance data is anticipated to be a key discussion point.
Despite these positive signals, Nike faces ongoing headwinds. Tariffs are projected to have a moderate impact on the company’s bottom line in 2026, and competition from brands like On and Hoka remains intense. The crucial holiday shopping season looms, with uncertainty surrounding consumer demand.
During a conference call with analysts at 5 p.m. ET, Nike executives are expected to provide further financial guidance, updates on the back-to-school shopping season, and a detailed outlook for the holidays.
