NFL Reaches New Heights with Record-Breaking YouTube Broadcast from Brazil
São Paulo, Brazil - In a landmark moment for both the NFL and digital streaming, Friday’s game between the Kansas City Chiefs and the Los Angeles Chargers, broadcast exclusively on YouTube, shattered viewership records.The game, played live from São paulo, Brazil, drew a staggering 17.3 million average-minute-audience (AMA) globally, marking the most-watched live stream in YouTube history.
The impressive numbers, reported by both YouTube and Nielsen, reveal a truly global audience. Within the united States,16.2 million viewers tuned in, while an additional 1.1 million watched from over 230 countries and territories worldwide. This demonstrates the NFL’s growing international reach and YouTube’s power as a platform for live sports.
But this wasn’t just a standard broadcast. YouTube and the NFL collaborated to deliver a uniquely engaging experience, leveraging the platform’s creator ecosystem.Viewers where treated to exclusive content featuring popular personalities like MrBeast, Haley Kalil, Michelle Khare, and Marques Brownlee. Sideline commentary was provided by Deestroying, while pre- and post-game analysis came from a stellar lineup including host Kay Adams, Peter Overzet, and NFL legends Cam Newton, Derek Carr, Brandon Marshall, and Tyrann mathieu.
The halftime show delivered a vibrant performance by global superstar KAROL G, adding another layer of entertainment. fans also had the option to ”Watch With” a diverse roster of creators - including IShowSpeed, Tom Grossi, Robegrill, SKabeche, and CazéTV - offering unique perspectives and real-time reactions.
“We partnered with the NFL to bring a uniquely interactive and creator-driven viewing experience,” a youtube spokesperson stated.Missed the live action? The game is now available on-demand on the NFL YouTube channel: https://www.youtube.com/nfl/
Keywords: NFL, YouTube, Live Stream, Kansas city Chiefs, Los Angeles Chargers, sports Streaming, Brazil, MrBeast, KAROL G, viewership, Nielsen, digital sports, NFL International.
