NFL Signals Long-Term Commitment to brazil Following Successful São Paulo Debut
SÃO PAULO, BRAZIL – The NFL’s inaugural regular-season game in São Paulo, a 24-17 victory for the Kansas City Chiefs over the Los Angeles Chargers on November 19, showcased not only a growing international fanbase but also a firm commitment from the league to establish a lasting presence in Brazil. The atmosphere at Corinthians Arena was described as “electric,” with excited crowds embracing the American sport alongside vibrant displays of Brazilian culture.
Beyond the on-field action, the event was infused with local flavor. Green day drummer Tre Cool participated with a group of samba drummers prior to the national anthems, and a performance of the popular Brazilian country song “Evidencias” during halftime elicited a particularly enthusiastic singalong from the audience.
This game marked the frist of seven international games scheduled for the 2023 season, with future contests planned for Berlin, Dublin, and Madrid. NFL Commissioner Roger Goodell emphasized the league’s dedication to Brazil,stating,”We will be here over the long term… rio is obviously a place we have some interest in playing at some point,to. We are never going to leave Brazil. This is something we are going to continue playing in.”
The NFL’s strategy extends beyond simply hosting games. Peter O’Reilly, NFL executive vice president of club business, international and league events, highlighted a year-round engagement approach. “It’s not one-and-done. It’s play the game and be engaged year-round. All clubs now have the rights in at least one market,and that’s a long-term commitment. We’re investing in the long term to become a true global sport property.”
Acknowledging the dominance of soccer in Brazil, O’Reilly added, ”We’re still a challenger; we know that soccer is clearly No. 1. But we believe we’ve got the runway to really grow… It’s really just about our commitment to getting after it and building the fan base. We’re seeing results.” The NFL views Brazil as a key market in its ongoing efforts to expand its global reach and cultivate a dedicated international following.
