Jameson Joins NFL as Partner Ahead of dublin International Games
Jameson Irish Whiskey has become the latest official partner of the national Football League as the league prepares for its debut games in Dublin, Ireland.The partnership signals a concerted effort by the NFL to strengthen its foothold in the irish market and build momentum for its 2025 international series.
The addition of Jameson underscores the NFL’s strategic expansion beyond its traditional North American base. With plans to host six international fixtures in both Ireland and the UK in 2025, alongside playoff games and the Super Bowl broadcast free-to-air, the league is actively cultivating a growing European fanbase and attracting new commercial opportunities. This move impacts not only sports enthusiasts but also businesses seeking to tap into the NFL’s expanding global reach.
Beyond Jameson, the NFL has recently bolstered its presence in the region through several key partnerships. Fanatics has expanded its e-commerce and merchandise offerings to support the 2025 international games, while Virgin Media secured a free-to-air broadcast deal to showcase all six european international games, three playoff matchups, and the Super Bowl.The league’s existing media rights partnership with Sky Sports was also recently renewed.
Other current NFL partners in the UK and ireland include the crisp brand McCoy’s and Ferrara’s Nerds confectionery. These collaborations demonstrate the NFL’s diversified approach to engaging consumers and maximizing brand visibility in the European market.
