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New York opens its first gallery of digital works

With great marketing behind, these pieces have been attracting the attention of collectors, critics and artists, especially since the appearance of the NFT that gave security to the concept since it avoids the falsification of the work.

In this context, selling for $ 69 million of the work Every day: the first 500 days, of the crypto artist Beeple, through the traditional auction house Christie’s meant a market phenomenon that made it the most expensive digital work in history.

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New York opens its first gallery of digital works

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The recent opening of the Super Chief Gallery, a stone’s throw from Union Square in the New York borough of Manhattan, thus takes a position in this world context that looks with increasing recognition to these immaterial titles of authentic certification, while it is torn between indignation, the problematization and attention in this type of experiences that, for some, could transform the logic of art and the art market.

The brand new gallery presents each work on a giant screen or by projection and until next May 25 each day it will exhibit the works of five artists, with a daily rotation for 60 days for a total of 300 different creators.

“And each piece that is exhibited in the gallery will be auctioned later,” he said. Ed Zipco, co-founder and director of the Superchief galleries, who explained that “around 70 percent of the artists are not, in origin, digital creators but come from disciplines such as sculpture and photography. An increasing number of well-known museum artists are they are engaging. “

It should be noted that the NFT is a secure network of computer systems that records the sale in a digital ledger, known as a blockchain and that allows any virtual object to be associated, be it an image, a photo, an animation, a video or a musical piece, a certificate of authenticity that makes it a unique piece. And while digital art is not a novelty of the last six months, the appearance of the NFT gave collectors peace of mind about the risk of copying because the certificate with which it is sold is unforgeable.

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