New York: Federer’s participation On opens its own stores

This attack takes place quietly. No Roger Federer (39), this time on the show stage for the Swiss shoe brand. No internet hype, no PR stunt.

The opening of the world’s first own on-shop in New York (USA) shortly before Christmas marks the beginning of a new era for the young running shoe company from Zurich. “We are hungry for this physical experience and have therefore reinvented shopping,” says David Allemann (50), co-founder of On, in an interview with BLICK.


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