NYC & Company, the official institution of marketing, tourism and partnerships of the City of New York City, launches a new tourism promotion campaign in France, from January 13 to 19, 2020, in partnership with Corsair.
The Statue of Liberty is highlighted there “of graphic and pictorial form with the aim of reinforce the welcoming spirit of New York City. The “welcoming as always” baseline (Welcomes You. Always.) Comes to sign this creation“, specifies NYC & Company in a press release.
This communication campaign is displayed on more than 3,700 billboards, in 2m2 format, from the JCDecaux network throughout France. It highlights the launch of Paris-NYC routes operated by Corsair in June 2020.
As a reminder, this new line will be operated by a new Airbus A330-900 NEO, equipped with WIFI and “full connectivity” and offering 3 booking classes, in daily flight to JFK airport at Terminal 1.