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The Group is rolling out its new organization, effective from July 6, 2020.
This aims to support the Group’s strategic shift, further improve the value proposition for customers and ensure solid and lasting growth in the various activities, while respecting the Group’s values and unique DNA.
The following guiding principles guided the development of this new organization:
• transformation of the operational model to a Producer, Distributor and Platform model;
• redefining the scope of intervention of each actor, in order to guarantee a better customer experience, strengthen operational efficiency and accelerate Group synergies;
• the implementation of finer management of commercial and operational objectives, through the establishment of performance and service contracts between the various players in the new model;
• strengthening the Group-wide talent management system to boost
the emergence of high potentials, who will be associated with the Group’s major development projects.
This new organization, the result of co-construction work with the authorities of
governance of the Group and the management team, revolves around:
• the General Management of Commercial Banking, headed by Mr. Jalil SEBTI, is structured around Producer entities by client segment (Individuals, Professionals, Moroccans Around the World, SOHO, SME and GE) and Distributor entities, in Morocco and in countries of presence in Europe, the Middle East and America;
• BCP and International General Management, headed by Mr. Mohammed Kamal MOKDAD, structured around, on the one hand, Product and Service Platforms entities, specialized and shared at the Group level and, on the other hand, International Bank in charge of the development and management of the Group’s activities in Sub-Saharan Africa, the Middle East and the Indian Ocean;
• the Group Risk Management Division, headed by Mr. Choukri OIMDINA, is structured
around the control and risk management sectors with a Group scope,
carrying out a triple mission: normative, control and service;
• consolidation of strategic positioning, attached to the Management Presidency
General, functions in charge of Finance and Performance, Group Strategy, Compliance and Sustainable Development, as well as those inherent in the Brand, Human Capital and Group Governance, in particular Group Communication, Quality, Governance and shareholdings as well as Group Human Capital Development.
This new organizational model aims to strengthen the anchoring of a governance focused
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