The Pro League took advantage of the launch of the new season to unveil its new site.
“After 10 years, the time has come for the Pro League to renew its visual identity,” the Pro League said in a statement. “In collaboration with the branding agency Mirror Mirror, the Pro League started from a blank sheet of paper in order to focus on the essentials. The result is a brand that focuses on the main activity of the Pro League: 1 ball, 2 teams. ” This visual identity will be visible in the various competitions organized by the Pro League.
“Our goal was to translate the specificity and identity of the Pro League into a global visual identity,” said the branding agency Mirror Mirror. “An identity that perfectly translates what the organization represents: passion, emotion, union and local character. We have created a contemporary and strong brand that develops into a dynamic visual system. We proposed a box that helps the Pro League build a lasting bond between clubs, players and supporters. “
The Pro League has also adopted a new slogan: “Closer to football”. “This slogan reflects what we, the Pro League, want to represent,” said spokesman Stijn Van Bever. “The passion and love for our teams, the atmosphere in the stands, the intensity on the field, the camaraderie in the stands, his chair or at the cafe. We bring club supporters and clubs closer to supporters, also thanks to the collaboration with our new media partner Eleven Sports. The Pro League must become a strong brand, synonymous with football and passion. “
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