This week Disney + reached 90 million subscribers worldwide, a figure it predicted to reach in 2024; and Mexico was one of the countries that paid the most to achieve these results with 10 million subscriptions.
The participation of Mexicans in the global results of the streaming It is no coincidence, because according to the market researcher Planning About 2020During the quarantine, 64 percent of Mexicans have seen audiovisual content on the internet, becoming the favorite activity of users, followed by social networks with 54 percent and video games with 48 percent.
In addition, 47 percent of those surveyed increased the frequency with which they watched audiovisual content on the Internet and 30 percent began to play more video games. Likewise, 28 percent said they started listening to more music online.
According to a Statista survey, over the past year 82 percent of users paid for a video service like Netflix or Prime Video, while 59 percent started paying for music and other audio services over the internet.
This shows, that although the services Over the Top (OTT) – audio and video content on the internet – were on the rise like video games and even social networks, the confinement contributed to their momentum.
The favorites
In Mexico, Netflix is the king of streaming according to a late 2020 survey by the Federal Telecommunications Institute (IFT), after this OTT concentrates 84 percent of the users in the country.
With regard to video games, data from The Competitive Intelligence Unit (CIU) indicates that at the end of 2019, there were 72.6 million video gamers in Mexico. This accounting was 5.2 percent higher in its annual comparison and equivalent to a ratio of 57 percent of the total population of the country.
This creative-economic-technological industry, says The CIU, feeds on other industries, thus generating a value chain of great importance and dynamism. In 2019, the market value in the country reached 32 thousand 262 million pesos (1,613 million 100 thousand dollars), 19.3 percent more compared to 2018.
Regarding the income generated by OTT video services, Statista reveals that at the end of 2019, they were 700 million dollars in the country and this figure could exceed 1.4 billion dollars in 2024.
Facebook y Youtube superan a Netflix
Among those who began to consume audiovisual content online, 82 percent did so on YouTube, 75 percent on Facebook and 69 percent through Netflix, according to Planning Quant.
Other OTT services ranked far lower in this survey. Amazon’s Prime Video was mentioned by 9 percent and Claro Video by 5 percent.
Among the types of content that respondents began to watch during confinement, 67 percent preferred movies, 49 percent watched beauty, cooking and health tutorials, among others, and 43 percent opted for series.
Photo: Araceli López
According to a study by Kantar e Interactive Advertising Bureau (IAB) 2020, the preferred themes are action and adventure, puzzles and shooters. More than half of users prefer to play in single player mode (55 percent), while 24 percent play multi player (multiple players on the same console) and only 21 percent play online (multiple players on different consoles).
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