Netflix‘s K-Pop demon Hunter Series ‘Hellbound‘ spawns $2 Million Relay Race
A relay race inspired by the South Korean Netflix series “Hellbound” has generated $2 million in prize money, according to reports. The competition, dubbed “Relay,” was announced following the show’s popularity adn drew significant participation.
“Hellbound,” released in 2021, depicts a supernatural phenomenon where people are condemned to hell by demonic creatures. The series quickly became a global hit, sparking widespread discussion and fan engagement.
The relay race, mirroring the show’s themes of speed and urgency, involved teams competing in a series of physical challenges. The substantial $2 million prize pool underscores the series’ cultural impact and Netflix’s investment in extending its reach beyond the screen.
The Associated Press reported on the event, noting the unexpected success of the real-world adaptation. Coyle reported from New York.
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