Local consumers can now buy Starbucks Coffee products in the main supermarkets in the country to enjoy their coffees at home.
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January 02, 2021 – 01:00
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Nestlé Paraguay brings Starbucks by Nescafe Dolce Gusto and thus offers an opportunity to enjoy Starbucks coffees in the comfort of home. The products are available in the following supermarket chains and in their respective e-commerce: Casa Rica, Superseis, Arete and Delimarket, in Asunción, Encarnación and Ciudad del Este.
This launch is made possible by the Global Coffee Alliance formed by Nestlé and Starbucks in 2018. “Through this alliance we bring the exceptional experience of Starbucks coffees to new platforms and new markets leveraged by the expertise that Nestlé has in terms of production and excellence in distribution, ”said Karen Barreto, Nestlé Paraguay marketing manager.
“Nestlé will increase the global reach of Starbucks Coffee at Home outside of Starbucks stores. Together, the two companies share a commitment to innovation and delighting coffee lovers with new ways to enjoy Starbucks coffees from the comfort of their own homes. Nestlé has been present in the country for more than 22 years, and we constantly work on key innovations to continue meeting the needs of consumers. We are excited to offer Starbucks by Nescafe Dolce Gusto and reflect the passion and expertise of Starbucks and Nestlé coffee, ”added the head of marketing.
