mycation Expands Reach Through New Partnerships wiht Blue News, Admeira, adn APG
Zurich, Switzerland – September 23, 2025 – Mycation, the storytelling-driven travel platform founded by Day Off Studios, announced today strategic collaborations with Blue News, Admeira, and APG, significantly broadening its advertising and content distribution capabilities. The partnerships aim to amplify Mycation’s unique approach to travel marketing, which centers on creator-led narratives and immersive experiences.
These alliances mark a pivotal expansion for Mycation, enabling the brand to tap into wider audiences and deliver more impactful campaigns for its partners, including Hertz, Samsonite, Sri Lanka, and Shoppi Tivoli. By leveraging the established networks of Blue News, Admeira, and APG, Mycation intends to scale its “traveltelling” concept – translating client themes into authentic experiences shared by its creator network – and further solidify its position within the Swiss media landscape.
Mycation operates an ecosystem encompassing a website,social media channels,a podcast,Digital Out-of-Home (DOOH) advertising,and television integration. Launched this summer, the “Mycation Travel Podcast,” hosted by Karin Bearpark, exemplifies this multi-channel strategy. A new format, “Mycation Music with DJ Inamar,” is slated for release this autumn, designed to showcase tourism providers through an audiovisual lens.
“Mycation is driven by content from the Swiss community,” explains founder ferris Bühler, through Laudadio. ”Instead of pre-made advertisements, we transform a client’s core message into a compelling story told by our creators – and distribute it where it resonates most effectively.”
Day Off Studios, the parent company of Mycation, specializes in developing, producing, and marketing narrative formats with a focus on interactive and immersive media. The company was founded by Ferris Bühler.
