My.Games announces new revenue distribution on its platform – News

It has the flagship platforms of the PC, Steam, GOG, Epic Games Store, The Humble Store, but there are others, more modest in terms of catalog, including the My.Games Store.

Today, My.Games, which notably markets Conqueror’s Blade and Warface, announcement a new distribution of income between the My.Games Store platform and the developers. Conditional, developers can now recover 90% of revenues, as long as the purchases were made during an advertising campaign.

To be able to benefit from this distribution, studios must generate a traceable link, which can then be used in advertising campaigns, regardless of the platforms on which they take place. Concretely, it works as an affiliate link but for developers. Rodion Kotelnikov, director of My.Games Store, said on the occasion of this announcement:

We are celebrating Mu.Games’ first anniversary this month. We want to share the incredible success of this first year with the developers. We will increase the revenue share of all those who promote their games on our platform. We will provide them with metadata to show them how their marketing strategy can clearly impact our traffic.

At the same time, the distribution of revenues generated directly on the platform continues to be 70/30. My.Games specifies that this distribution makes it possible to invest in the My.Games Store, and “to attract new users through various activities.” The CEO, Masily Marguryan, says for his part:

We have done everything we can to have a smart approach to publishing with the My.Games Store. Our goal is to offer the best platform in the world, both for players and for developers. Even though My.Games is just celebrating its first anniversary, our team is made up of veterans with more than 13 years of experience. Over time, we have worked with hundreds of different companies and studios. This amount of experience was essential when designing the My.Games Store to make it one of the most competitive platforms on the market.