Original Title: Ministry of Commerce: National Online Retail Sales of 344.1 billion in 10 Days of New Year’s Day
According to the latest data from the Ministry of Commerce, since the start of the “2021 National Online New Year Festival” (hereinafter referred to as “New Year Festival”) on January 20, 10 days from the 29th (the eighth day of the twelfth lunar month to the seventeenth day of the twelfth lunar month), the national online retail sales reached 3441.1 100 million yuan. During the period, the national online catering transaction volume increased by 49.6% year-on-year, food delivery increased by 60.7% year-on-year, and semi-finished products and special annual dishes increased by 375.6% and 122.2% respectively. Among them, online retail sales in the central and western regions grew faster year-on-year, with Guangxi and Jiangxi increasing by 35.9% and 22.5% respectively.
The Ministry of Commerce stated that during the New Year’s Festival, various localities will use government-enterprise linkages, regional linkages, business-travel-cultural linkages and other methods, combined with the development of characteristic industries and public welfare and assistance to farmers, to play online New Year’s “combination punches”, allowing consumers to feast their eyes. Enjoy your mouth and sun happiness. At the same time, localities combine the requirements of epidemic prevention and control and the consumption characteristics of the Spring Festival to enrich the special products and services around the needs of the “New Year in situ” population, so that consumers can enjoy the taste of their hometown, enjoy their hometown, and celebrate the New Year with peace of mind.
For example, Chongqing cooperated with Shandong and Sichuan to carry out the activities of “Lu Yu Celebrating New Year’s Eve” and “Two Cities Linkage to Welcome New Year” activities, and also broadcast live broadcasts through the new media of “Visiting Family in the Cloud”, so that consumers staying in Chongqing for Chinese New Year can taste the New Year in the cloud. Organize new year’s goods and enjoy New Year’s dinner; Nanjing, Jiangsu launches the theme activity of “Eat at home for New Year’s Eve and bring home a strong New Year’s taste”, providing online booking and offline pick-up, delivery, home cooking and other services to allow consumers in Liuning for the New Year Taste the comfort of the New Year’s Eve meal.
Platforms have also provided consumers with more local travel scenarios through preferential measures such as large subsidies, big-name Lunar New Year, and direct drop in explosives; focused on the needs of New Year’s meals, skiing hot springs, cultural taste, couples parent-child, etc., selected services are provided , To create a better holiday experience for consumers who “Chinese New Year on the spot”.
According to platform data, during the New Year’s Festival, the overall increase in the number of orders from other places on the platform reached 60%, mainly due to the rapid increase in the number of orders issued between North, Shanghai, Guangzhou, Shenzhen and third-tier cities and below, mostly from people working in different places and relatives from home. Send each other New Year goods and native products.
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