Home » Entertainment » Miki Sakai and Yukino Kikuma … Chizuko Ueno and Lully Miura cut off the female entertainer “outside director boom”! | Smart FLASH[光文社週刊誌]

Miki Sakai and Yukino Kikuma … Chizuko Ueno and Lully Miura cut off the female entertainer “outside director boom”! | Smart FLASH[光文社週刊誌]

Sakai’s appointment as an outside director was triggered by his role as “Peko-chan 70th Anniversary Ambassador” in 2020.

February 9th, actressMiki Sakai(42) is known for “milky” and cakesFujiyaIt was announced that he will be appointed as an outside director. Sakai starred in the TV drama “Hakusen nagashi” (Fuji TV series) in 1996 and gained popularity. In “Weekly Playboy” released on February 8, the world has been bustling recently, such as challenging the first gravure at the age of 42.

A spokeswoman for Fujiya told us about the background of his appointment as an outside director, saying, “Mr. Sakai is also a housewife, so I would like you to take advantage of that position and give advice to management.” However, there are criticisms on the Internet about Sakai’s appointment as an outside director, saying, “Can I get executive compensation just because I am a housewife?” And “I feel sorry for the women in the company.”

“At a major company, the appointment of female entertainers as outside directors is booming,” said Takashi Matsuzaki, a 58-year-old economic journalist.

“In 2015, the Tokyo Stock Exchange added the condition of” appointing two or more outside directors “to the listing rules. In the same year, freelance announcer Yuko Ezure (43) announced that the restaurant chain” I was appointed as the first female outside director at Gourmet Kineya. Her appointment started the boom. “

In the first place, outside directors are expected to check corporate management from an external perspective, and managers, lawyers, university professors, etc. are often invited. However, it is said that the appointment of female announcers is particularly noticeable these days.

“In 2020, it was announced that former TBS Kanae Takeuchi (42) will be appointed as an outside director of SBI Holdings. Moreover, it was former NHK Junko Kubo (former NHK) who retired as an outside director in place of Mr. Takeuchi. 49).

In addition, former Fuji TV’s Yukino Kikuma (48) is an outside director of Kose, Hiroko Kuniya (64) is Nippon Yusen, and freecaster Satoko Ito (53) is outside Juroku Bank and Sekisui Jushi. Also serves as a director. Former NHK Atsuko Fukushima Anna (59) is brilliant to work concurrently with Hulic, Calbee, and Nagoya Railroad. “(Mr. Matsuzaki)

It is a pleasure for more women to participate in corporate management. But why are companies looking for entertainers, especially among women?

Mr. Miura says that even outside directors are in favor of increasing the number of female directors (Photo, Asahi Shimbun)

“Companies tend to see women’s outside directors as corporate advertising towers and public relations professionals. Rather, it’s a standardization of women’s roles.”

It is Lully Miura (40), an international political scientist, who cuts the sword.

“I once talked to a company that searches for and introduces suitable candidates for outside directors to companies, but nowadays, there are many voices saying,’Women for outside directors,’ and it seems that the qualified people are in a state of competition. Companies would like to promote the attitude of gender equality by appointing women as outside directors.

Female announcers are welcomed because they have common sense and communication skills. However, in order for outside directors to play their original roles, there are situations in which knowledge and steps other than common sense and name recognition are required. In the future, it would be great if we could cultivate female managers and executives and hire them from there. “

Mr. Ueno is from Kanazawa Nisui High School in Ishikawa Prefecture, the same as Mr. Yoshiro Mori, and is in the 11th term (photo: Asahi Shimbun).

Feminist landlord and sociologist Chizuko Ueno (72) is even more painful.

“Currently, most female executives are outside directors. However, this is because we prioritize matching the number of employees and creating topics.” Did you not develop female human resources who can become executives in the first place? ” think”

Matsuzaki also points out that one of the reasons is that it is “cheap” for female entertainers.

“For example, if you are a woman at a foreign-affiliated consulting company, you need to prepare a reward of about 10 million yen, but for female announcers, the market price is about 3 million yen. Women who” know “the price are useful. is”

I don’t want to think that the business world has all the ideas like “Mr. Mori” …

(Weekly FLASH March 1, 2021 issue)

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