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zvg
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1.7
The surcharge that Migros customers pay is steep: the 10-pack Café Royal Caramel costs CHF 4.50 in Swiss shops.
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2.7
The ten capsules are available from German retailers such as Rewe for EUR 2.79, which is around CHF 3 at current exchange rates.
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3.7
Swiss customers therefore pay 50 percent more than their German neighbors for the same content.
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Keystone
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7.7
However, the major distributor only promises a discount of 1 to 3 percent. This means that the same capsules remain significantly more expensive in Switzerland than in Germany. Sara Stalder from the Consumer Protection Foundation has no understanding for this.
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Migros produces its coffee capsules for Nespresso machines in Switzerland. But they are also sold in the neighboring country. As in Switzerland, the capsules from Migros are available under the Café Royal brand. But much cheaper than in Migros supermarkets. This reports the “SonntagsZeitung”.
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The surcharge that Migros customers pay is steep: the 10-pack Café Royal Caramel costs CHF 4.50 in Swiss shops. The ten capsules are available from German retailers such as Rewe for EUR 2.79, which is around CHF 3 at current exchange rates. Swiss customers therefore pay 50 percent more than their German neighbors – for the same content.
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Discount of only 1 to 3 percent
The same price difference applies to the capsules with vanilla aroma. At the Café Royal Lungo, the Swiss surcharge is slightly lower at 36 percent. The capsules available in Germany are already made of aluminum. In Switzerland, Migros will also successively change from plastic to aluminum, which is considered to be of higher quality, from next week.
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The coffee should remain the same. As a result of the changeover, there are production advantages that Migros in Switzerland is passing on to consumers in the form of price reductions, spokesman Patrick Stöpper said in an interview with the “SonntagsZeitung”.
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However, the major distributor only promises a discount of 1 to 3 percent. This means that the same capsules remain significantly more expensive in Switzerland than in Germany. Reason: The general market and price structure in German retail has a different calculation than in Switzerland, says Migros spokesman Stöpper.
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Criticism of consumer protection
Sara Stalder from the Consumer Protection Foundation has no understanding for this. Only a limited surcharge due to higher shop rents and legal regulations is justified in Switzerland. «10 to 15 percent additional price compared to abroad can be explained. The rest are overwhelmed, »says Stalder. Migros is drawing on the purchasing power of Swiss customers to drive international business.
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Migros is not alone with the Swiss premium. The original also demands less in Germany than on the home market. The surcharge that Nestlé charges for Nespresso capsules from Swiss customers is significantly lower than at Migros. This shows a sample. The Caramelito capsule costs CHF 0.57 in the Swiss Nespresso online shop and EUR 0.47 in Germany. This corresponds to an increase of around 12 percent in Switzerland and is within the range that can be explained according to consumer protection. (ZAS)
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