Xbox CEO Phil Spencer has clarified Microsoft’s strategy for the next-generation gaming platform, stressing once again that Microsoft does not necessarily need to sell Xbox Series X to make success.
“The overall goal of our team, as we measure ourselves, is how many people play on the Xbox,” said Spencer. “And when we say ‘play on Xbox’, it does not mean an Xbox console. This means someone who is logged in and playing on a part of our ecosystem, whether it be our own or a third party. And it can be on an Android phone. It can be on a Switch. It can be on a PC. That’s how we think. “
This approach stands in stark contrast to Sony‘s strategy, which has a laser focus on creating unique and exclusive experiences that only exist on PlayStation hardware such as PS5 – although the company has started work on translating older PS4-exclusive games to PC, such as «Horizon: Zero Dawn» and «Death Stranding».
Although Microsoft’s vision may seem like an early wave with the white flag, the company is betting that the Xbox Game Pass will be able to handle a steady and steady revenue stream. Over 15 million people subscribe to the service, which is a kind of “Netflix for games”, and it is clear that Spencer will continue to invest in new developers who can help make Xbox Game Pass better. Microsoft recently spent $ 7.5 billion to buy the owners of ZeniMax Bethesda.
“Developers who can build new game series, tell new stories, they are always attractive. That’s why I’m excited about projects like ‘Starfield’ and the next ‘Compulsion’ game, because I like developers thinking of new creations. ” says Spencer. “And honestly, while Game Pass continues to grow, we have to keep feeding more into the subscription. So, with the growth that we are seeing, I expect that we will constantly be in this mode where we bring more and more creators into the group. “
Xbox Game Pass anytime, anywhere
Spencer also hinted that the Xbox Game Pass could expand and end up on more platforms in the future. More specific Chromebooks and FireTV via skystrømming, and that iOS users will eventually be able to play Xbox games on their devices.
“I think for us it’s about priorities, and reaching more players. So, we went to the PC first, after the Xbox, because there are simply a lot of players out there, globally, who do not own an Xbox, that we could reach. ” explained Spencer. “Then we went to mobile devices, because there are a billion Android phones on the planet. It’s significantly larger than any console player. “
“We still need to go for iOS, we will come to iOS at some point. We are still working on some of our own technology on PC for larger screens when it comes to streaming, and when we get to iOS, and I think when we are actually there, we will look at what other options we have. “
“There are smart TVs out there, there are Chromebooks out there, there is FireTV out there, there are a lot of discussions we should have, we will prioritize it based on where we find as many new players as possible, which we naturally could bring us content to. “
Xbox Series X pre-orders are still sold out now that the launch date of November 10 is approaching, so it’s clear that Microsoft will get some new users on the Xbox hardware, despite the fact that the strategy is so different from Sony‘s.