Microsoft appoints new president for Latin America

The executive has extensive experience in top-level technology and innovation companies. He was also named Corporate Vice President

The multinational software company, Microsoft, announced changes in its leadership for the region, and appointed Rodrigo Kede Lima like new President for Latin America and Corporate Vice President de Microsoft Corporation.

From this position, Kede Lima (in main photo) will be responsible for supporting and accelerating the digital transformation of Latin American countries and communities through the adoption of technologies ranging from cloud services to artificial intelligence.

In turn, it will allow Microsoft customers in the region to accelerate their business growth while defining their own path to digital transformation.

In addition, Kede Lima will be in charge of the entire offer of Microsoft products, services and support in Latin America and will direct a business composed of 30 offices in 22 countries.

Biography: Rodrigo Kede Lima.

Who is Rodrigo Kede Lima, the new president of Microsoft Corporation for Latin America

According to a Microsoft statement sent to this medium, Kede Lima is an empathetic leader with a deep understanding of what digital transformation means.

In the past, this prominent technology and communications executive has served multiple national and international positions on United States, Latin America and Asia.

He began his career at IBM in the Corporate Finance department, led the Services Division in Brazil and later became the president of IBM Brazil. After a time with the Brazilian company TOTVS, he rejoined IBM as president for Latin America and later moved to the United States to lead IBM’s Global Services Business.

Firmly committed to the mission of Microsoft To empower every person and every organization on the planet to achieve more, Kede will collaborate with teams across the region to ensure that technology continues to have a positive impact on businesses, institutions and society at large through a strategy that defines trust as a fundamental element of any implementation and solution.

Passionate about the way technology empowers people, Kede Lima has a bachelor’s degree in Mechanical and Production Engineering from the Pontifical Catholic University of Rio de Janeiro, Master of Finance / Capital Markets from INSPER Institute in São Paulo and graduated from the AMP Class 192 program from Harvard Business School.

As part of his professional activity, the new president of Microsoft for Latin America is also a member of the board of Suzano Pulp and Paper and is part of the advisory board of Agrotools.

He also participates in the advisory council of the Fundação Dom Cabral Business School. In addition, he was Chairman of the Board of the Brazilian Institute of Finance Executives (IBEF) from 2016 to 2017 and a member of the American Chamber of Commerce from 2013 to 2015. Currently, Rodrigo is a member of the global leadership community YPO.

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