Meta gets handsome and launched his own digital clothing store to dress your avatar and which you can use in Facebook, Instagram y Messenger.
It was the own owner of Meta, Mark Zuckerbergwho together with her director of Content and Fashion Collaborations of the platform, Eva Chenannounced the designs for the avatars and that they will use brands such as Balenciaga, Prada y Thom Browne.
Through their social networks, Zuckerberg He pointed out that “digital goods” will have a particularly relevant role in the metaverse to express themselves and anticipates that they will be a “great catalyst for the creative economy.” Furthermore, he has anticipated his intention to bring this initiative to virtual reality (VR).
Although the Avatar Shop launched with clothing from three select brands, Meta has announced that it will integrate other designers in the future.
The company plans to open it up so that any developer can create clothes and sell them in the metaverse, a business that no doubt Facebook You will keep a percentage on each transaction.
At the moment no further details have been offered, such as the cost of each object or its availability on the virtual reality platform.
The Avatar Shop will be available in Mexico, the United States, Canada and Thailand in the coming days. Since 3D avatars are supported on all Meta platforms, you’ll be able to display your outfit on your profile picture, stickers, and later in the metaverse.
This announcement comes after Meta has been working on improving their avatars in the metaverse. At the beginning of the year, Zuckerberg’s company already took its 3D avatars to Instagram and released updated avatars to Facebook y Messenger. Thus, the update brought more expressions, faces, skin tones and accessibility devices to the avatars. The next step is to dress them in luxury clothes and change their outfit whenever you want.
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