Equipped with ‘MBUX Hyper Screen’
Realization of virtual engine sound…”Increase the taste of running”
“Consolidate the throne of the imported car market”
[앵커] Mercedes-Benz is the imported car company that sold the most cars in Korea for seven consecutive years.
Last year, sales were a whopping 80,000 units.
This year, we are proud of Mercury, the number one seller, with two pure electric vehicles.
This is reporter Kim Hong-mo.
[기자] The smooth front part is filled with no gaps around the triangle star, which has become synonymous with luxury cars.
The electric car of AMG, the high-performance motorsport brand of Mercedes-Benz that boasts its presence on the racing track, greets the driver by scattering soft ambient lights.
Based on the know-how accumulated over a long period of time, the AMG EQE/EQS, which boasts zero-back 3.5 seconds and 3.8 seconds by adding the power of an electric motor, is a performance model that emphasizes performance rather than fuel economy, but has a single charge mileage of mid-to-late 300km.
Here, the entire dashboard is made up of screens, and the ‘MBUX Hyper Screen’, which gives the feeling of peeping into a future car, is installed to add Benz’s unique sensibility.
[씽크] Yoo Jun-young / Head of Product Strategy Planning Team, Mercedes-Benz Korea : All EQE/EQS 53 models are equipped with ‘MBUX Hyper Screen’ as standard.
(‘MBUX Hyper Screen’ located at both ends) stretches from A-pillar to A-pillar, showing a full three-dimensional effect as a whole.
And because AMG’s unique UI/UX is applied, you can feel a very different feeling.
[기자] In response to the perception that the quietness unique to electric vehicles makes the running taste less, Mercedes-Benz plans to increase the pleasure of driving by implementing a virtual engine sound that changes the sound range in real time according to the driving mode or the strength of regenerative braking.
[씽크] Yoo Jun-young / Head of Product Strategy Planning Team, Mercedes-Benz Korea : General EQS/EQE only produce sound indoors, but the AMG model has an external speaker on the rear bumper so that the sound can be heard from the outside as well, so you can hear the virtual exhaust sound even outside the vehicle.
[기자] A tracker that can run without circles, it demonstrates performance that has nothing to add to or subtract from circuit driving, such as body stability in curves during high-speed driving and instant acceleration that increases the numbers on the instrument panel as soon as you step on the accelerator.
[인터뷰] Cho Tae-seok / Instructor: I think the acceleration and deceleration functions are very good compared to other vehicles.
The vehicle characteristics of the AMG EQ are the noise and vibration felt when driving on the track, and such a sense of heterogeneity and fun driving… I didn’t expect much at first, but I had so much fun riding it.
[기자] Among foreign car brands, Mercedes-Benz, which is showing the most electric vehicles in the domestic market and is stepping on the accelerator to convert all models to electric cars, has set out to solidify its throne in the imported car market through the AMG model electric car.
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