General manufacturer “TV match” announced a decrease in channel ratings.
“Our ratings have dropped, there’s nothing to hide. The fall was gradual.
We lost 25-30 percent, because the public now watches more social and political channels: Rossiya 24, Perviy.
Another problem is that the public is often interested in “our versus not ours” matches. Now this has become less, so there is not much attention to Russian sports.
But with the start of the season, we noticed that the audience increased again.
What else is there left to do? Invest in Russian sports, marketing and promotion, “he said Alexander Taschin.
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