All new Maserati cars will be either hybrid or fully electric within five years. She stated it agentura Reuters with reference to the statement of the operations director.
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The luxury car manufacturer, which is part of the Italian-American group Fiat Chrystler Automobiles, plans to start selling a new SUV Grecale next year. FCA Operations Director Davide Grasso said it will first be sold in both the internal combustion and hybrid versions.
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“The new Gran Turismo and Gran Cabrio will also be electric. Our entire model line will be electric within five years, “said Grasso during an online fashion event organized by Milano Finanza. The fully electric version of the Grecale model is said to come in the near future.
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Sales of Maserati luxury cars have been declining for a long time. 19,300 were sold in 2019 and only 7,000 in the first half of this year. According to FCA CEO Mike Manley, the Maserati brand plans to release a total of thirteen new models by 2025, with the aim of increasing sales to 75,000 units per year. It put over 2.5 billion euros in risky investments.
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On the other hand, another Italian luxury car manufacturer, Ferrari, which launched the SF90 Stradale hybrid model last year, is not aiming to produce electric cars. This was stated by its CEO Louis Camilleri in early November. Although the electric car is considered cost-effective thanks to new innovations in battery technology, it does not expect to live to see the half-electric range of Ferrari models.
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