Responsible management Education at the Intersection of Marketing and AI Takes Center Stage
PALGRAVE MACMILLAN – A new chapter in business education is unfolding, demanding a shift towards responsible management and marketing practices in the age of artificial intelligence. A recent contribution by Laszlo Zsolnai,published in Responsible research for better business: Creating useful and credible knowledge for business and society (2020),highlights the critical need for educational programs to proactively address the ethical and societal implications of AI’s integration into marketing.
This call to action arrives as AI rapidly transforms marketing strategies, raising concerns about data privacy, algorithmic bias, and the potential for manipulative practices. Zsolnai’s work underscores that equipping future business leaders with a robust understanding of multidimensional systems thinking is no longer optional-it’s essential for navigating the complex challenges and opportunities presented by this technological revolution. The book, edited by Zsolnai and Mark Thompson, specifically addresses this intersection within the context of “Marketing und künstliche Intelligenz: Verantwortungsvolle Management- (und Marketing-) Ausbildung an der Schnittstelle von heute und morgen” (Marketing and Artificial Intelligence: Responsible Management – and Marketing – Education at the Interface of Today and Tomorrow), appearing on pages 35-46.
Zsolnai advocates for a holistic approach to problem-solving, emphasizing the importance of identifying the right problems-those that consider the broader impact on both business and society-before seeking solutions. This framework is particularly relevant in the realm of AI-driven marketing, where the pursuit of efficiency and profit must be balanced with ethical considerations and a commitment to responsible innovation. The work serves as a crucial resource for educators and institutions seeking to adapt their curricula to prepare students for a future where AI is not merely a tool, but a fundamental force shaping the landscape of marketing and management.
