Marketing Automation Specialist (m/w/d)

May 10th, 2021, via Christoffel-Blindenmission Talents4Good GmbH

Bensheim, Berlin

Marketing Automation Specialist (m/w/d)

As part of the six-person online marketing team in the donor management area, you will be responsible for marketing automation projects in the private donor and corporate areas. Your guide is the CRM strategy we have just adopted. The following tasks await you in detail: You are the central interface for the implementation of marketing automation tools in the system landscape, provide cross-team advice on marketing automation projects and include different perspectives across teams. You will take on the strategic planning and control of marketing automation campaigns along the entire customer journey in cooperation with dialogue and direct marketing. You create CRM workflows & customer journeys and continuously test the best possible approach to our new and existing donors. In doing so, you think about our different target groups and take them into account in different ways of addressing them. You define KPIs, optimize our CRM campaigns and develop comprehensive reporting for the campaign results of all our channels. In the further implementation of the CRM strategy, you will work closely with the team management, the technical project management and external partners.

You have a degree in economics, (business) computer science or a comparable qualification with several years of professional experience. You are confident in the implementation and control of marketing automation tools. You have extensive project experience in the area of ​​CRM and / or marketing automation. Ideally, you have some Salesforce knowledge. You work very independently and in a structured manner, at the same time you appreciate cooperation across interfaces and teams. You have an analytical mindset and quality standards are important to you in your work. You have a solid knowledge of marketing automation across various channels such as B. e-mail, SEA, tele & direct marketing and always think of campaigns in a cross-media manner. You are an absolute team player and enjoy helping to shape your own work environment. Team spirit, fun at work and commitment are important to you. You identify with the values ​​and goals of CBM.

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Occupational field

federal state

Locations

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