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Mark Zuckerberg Reveals New Meta Money Machine, WhatsApp?

Jakarta, CNBC Indonesia – Meta Platform Inc CEO Mark Zuckerberg told employees that WhatsApp and Messenger will drive the company’s next wave of sales growth.

He said this as he tried to ease worries about the company’s finances a week after the first mass layoffs. Meta fired 11,000 employees.

“We talk a lot about long-term (business) opportunities like the metaverse, but the reality is that the messaging business will likely be the next major pillar of our business as we work to further monetize WhatsApp and Messenger,” said Mark Zuckerberg. Friday (11/18/2022).

In this Meta service will allow more users to talk and transact with traders through a chat application, including a new feature announced yesterday in Brazil.

Unfortunately, Meta did not respond to a request from Reuters for comment, confirming Mark Zuckerberg’s statement.

In his remarks to employees, Mark Zuckerberg downplayed the company’s spending on Reality Labs, the unit responsible for investments in the metaverse.

Photo: Mark Zuckerberg says WhatsApp and Messenger will be Meta’s next sales growth drivers (AP Photo/Patrick Sison, File)

Human resources (HR) is Meta’s largest expense, followed by capital expenditures, primarily used for the infrastructure to support its suite of social media applications. About 20% of Meta’s budget goes to Reality Labs.

Within Reality Labs, the unit has spent more than half of its budget on augmented reality (AR), with smart eyewear products continuing to emerge “over the next few years” and some “really cool” AR eyewear later in the year. decade, said Mark Zuckerberg. .

“This is in some ways the most challenging job…but I also think it’s potentially the most rewarding part of the job over time,” she said.

About 40% of Reality Labs’ budget goes to virtual reality, while about 10% is spent on futuristic social platforms such as virtual worlds called Horizon.

Chief Technology Officer Andrew Bosworth, who runs Reality Labs, said AR glasses need to be more useful than cellphones to attract potential customers and meet higher standards of attractiveness.

Bosworth said he was cautious about developing an “industrial application” for the device, describing it as a “niche”, and wanted to stay focused on building for a broad audience.

[Gambas:Video CNBC]

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