MAPFRE has developed a bot on Twitter so that its clients can request a crane in real time.
The project is in its early stages. It has started in the province of Malaga, with the aim of gradually spreading throughout the national territory.
The insurer anticipates that, in the future, this service will also be offered in English for the company’s foreign resident clients in the country.
The Customer who wants to request this service will have to write a message on his Twitter profile. Mention the insurer’s customer service account (@MAPFRE_Atiende), as well as the hashtag # MiGrúaMAPFRE. Once the user publishes the tweet, they will receive a private reply message where they will have to answer whether or not they are insured by the company.
If the person is insured by the company, they will have to complete a form with their name, registration number, telephone number and privacy policy. Later, a contact center manager will contact the insured to show you the next steps and send a tow truck to your location.
The insurer highlights that, with this initiative, “it continues to work on the digital user experience.” The objective is to offer improvements in personalized services making use of AI, Big Data and technological tools.
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