The latest edition of Makeup in New Yorkwhich was held on 14 and 15 September 2022, together 124 suppliers skincare and make-up categories and welcome 3453 participantsfigures that confirm ” the rapid recovery of the industry and the growing expectations of skincare and makeup brands “, According to the organizers.
Participants came from 36 different countries, including United States, Canada, Korea, Italy, France, Mexico, Netherlands, United Kingdom, Argentina, Japan, Australia, etc. Of the skincare and makeup brands that visited the show, 50% were historical brands, 45% independent brands, and 5% DNVB.
In addition, + 70% of the visitors were brand managers and decision makers: research and development, design creation, laboratory, marketing, product development and packaging development.
” The trend towards cosmetic hybridization also made itself felt in terms of attendance, with + 83% of visitors interested in both skincare and make-up “, Add the organizers.
The next edition of MakeUp in NewYork will be held 20 and 21 September 2023 Au Javits Center.