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Make Indonesian Name Fragrant, Shopatblow Penetrates Global Market

Jakarta, CNBC Indonesia – Starting a business is not easy, there are many challenges and obstacles to be faced. The twists and turns of the journey are part of the story of ‘Shopatblow’, a women’s shoe business that Vincent started working on in 2016 in Tangerang, Banten. He started his business from just selling until now to become a producer that has penetrated the global market.

Vincent had made all the efforts he had put in even though at that time there was still no income, even he was forced to lose money to take the opportunity to sell offline. Initially, Vincent never thought of becoming a women’s shoe manufacturer, he only focused on selling shoe products left over from warehouses by visiting markets and offline bazaars in various places.

Now, Shopatblow has managed to sell up to 40-60 thousand pairs of women’s shoes every month through Shopee. Not only targeting the domestic market, but through the Shopee Export program he is also able to reach foreign markets.

“Shopatblow’s success for me is measured by being proud to witness the journey of an employee who has been with me from scratch. Now he can buy his own land for himself and his family,” said Vincent sharing his story.

For Vincent, the rapid development of Shopatblow cannot be separated from the support of employees and craftsmen who are considered as family. When he first started selling online and immediately saw a surge in demand for thousands of pairs of shoes in Shopee’s year-end 2019 campaign, he realized the only way to survive and maintain good performance was to prepare resources to fulfill orders.

He began to look for ways to make the way the system work and manage it much more efficiently. Vincent said the Shopee team provided guidance to provide solutions to inventory and warehouse management constraints as he gradually added to the number of full-time employees and craftsmen. Especially because of the pandemic situation and mobility restrictions, Vincent had to rack his brains to ensure that adequate sales facilities were available so that orders could continue to be fulfilled.

Together with two employees who have accompanied him from the start, Shopatblow now has a factory and office that is a second home for more than 180 employees and craftsmen spread across five regions; Bogor, Jakarta, Semarang, Surabaya and Tangerang.

Vincent said the expansion of this team is fundamental to the development of Shopatblow’s business, especially since the request from Shopee itself can contribute to the sale of up to 90 thousand pairs of shoes during this year’s Ramadan. At the age of not even 25 years old, Vincent is very happy to be a living witness to the development of many of his employees.

“Every time there are employees or craftsmen who tell me they have started paying for cars, paying for houses, and buying land – that’s an impetus for me to keep going and have ambitions to develop this business. Financial independence of employees is an important milestone on a long journey us,” said Vincent.

In addition to employees, Shopatblow’s business growth is due to opening up space for other shoe entrepreneurs who are building their businesses. Vincent said, there are 2 dropshippers who have become loyal Shopatblow customers until now.

Every month, these two dropship entrepreneurs can order more than 250 pairs of shoes, and have already gained success in their respective domiciles in Medan and Tangerang. Vincent revealed that Shopatblow’s struggle with Shopee for almost 2 years has recorded extraordinary business achievements. His fighting spirit to continue to grow has brought Vincent’s home business to record growth of up to 500 times since he started an online business at Shopee.

He is also increasingly ambitious to bring his business to the world market by joining the Shopee Export Program from mid-2020. Now, Vincent and hundreds of employees and Shopatblow craftsmen have successfully delivered their products to Singapore, Malaysia, the Philippines and Thailand. In the future, Vincent admits that he idolizes a local brand whose story is no less inspiring.

“I want Shopatblow to grow and enter the world market like Erigo. Erigo’s incessant marketing at Shopee, and his persistence in strengthening business strategies has been proven. I have high hopes, in the future Shopatblow can expand products, and have a bigger warehouse like Erigo,” he said.

“For other MSME friends who are just starting an online business, don’t ever give up. Because if you give up, there won’t be today. Keep fighting and think about all the strategies boldly, don’t be afraid to make mistakes and be afraid, make all the provisions and inspiration ,” concluded Vincent.

[Gambas:Video CNBC]

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