Robert de Niro, from the hand of Madrid Fusión-Alimentos de España, is the protagonist of the video that the most important gastronomy congress in the world has made to promote its XIX edition, which will be held at the Ifema Madrid Fairgrounds on the next 31 May, June 1 and 2. The actor has to decide within the next 48 hours whether to accept a contract to promote the congress in exchange for the most exclusive menu ever prepared.
In the video, the American lawyer from Madrid Fusión addresses the famous actor from films such as ‘El Padrino’, ‘Toro Salvaje’ or ‘Taxi Driver’, to convey that those responsible for Madrid Fusión, “my client, who takes very seriously food ”, they have asked him to propose to promote the Madrid congress in exchange for a tempting offer: to try a menu prepared by five of the best chefs in the world“ only for you and only for you ”. These chefs are Joan Roca, Martín Berasategui, José Andrés, Mauro Colagreco and Quique Dacosta, who appear in the video addressing the two Oscar winner and star of more than 100 films throughout his career.
In the video, recorded in Chicago, the lawyer from Madrid Fusión-Alimentos de España says that those responsible for the congress are aware that Robert De Niro “usually asks for a large amount for this type of work” but that on this occasion they do not have ” nothing, not a penny ». In return, he explains that “we are going to make you an offer that you cannot refuse, the most exclusive tasting menu ever prepared.”
“Robert is cooking an experience”, Joan Roca tells him from the kitchen of El Celler de Can Roca, “which will feed your body and your soul, not your wallet”, adds Mauro Colagreco from the Mirazur room (Menton, France) . “Basically you will be the only person on Earth who will have tasted the taste of Heaven,” continues José Andrés from his home in Washington DC. “This has never been done before,” Quique Dacosta warns from his restaurant in Denia before Martín Berasategui closes the video from Lasarte with his classic “Robert, garrote!”
After the intervention of the five chefs, the Madrid Fusión lawyer takes center stage again to comment on what Robert De Niro has to do if he accepts the proposal for the dinner of a lifetime: «Be yourself. No acting, no scripts, you don’t need to be energetic because you are not selling cars. Neither do hipster or gangster again. You will really like what you do.
Another actor who plays the rejuvenated Robert de Niro, characterized as when he starred in the role of Travis Bickle in Martin Scorsese’s Taxi Driver, says at the time: “I’m signing up!” The Madrid Fusión lawyer makes one final consideration: “The offer has a deadline: 48 hours.” If at that time the real Robert De Niro does not respond, the organizers of the gastronomic congress will open the offer to other celebrities. «Surely there are many interested in getting the role. So think about it. “This menu is invaluable,” he reminds her.
Since this morning a campaign has been underway on social networks with the video to get the proposal to Robert de Niro. On Wednesday, if you have not accepted the contract, the option is open for other celebrities to sign up. Listen to your stomach, not your accountants. Here is the contract to sign. The ball is in his court …! “, Are the last words of the lawyer in the video.
The campaign has been conceived by Leo Burnett Madrid and produced by Attic Films, with César Conti as director. And it has had Larry Tales as the protagonist. Leo Burnett will have the support of the Chicago and Mexico offices to give the campaign an international dimension.