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Lufthansa is repositioning itself in marketing

Carsten Hoffmann is responsible for Lufthansa marketing in the home market

– HORIZONT recently learned that Marketing Director Benita Struve has left Lufthansa. She is said to be drawn to DDBwhere Struves’ former supervisor at Lufthansa Alexander Schlaubitz is now CEO. There is no confirmation of this – it is clear who will take on Struves’ tasks at the Lufthansa Group. –

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